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iMarketLaw
Welcome to iMarketLaw! My name is Mark Beese and I teach Strategic Marketing and Business Development at the University of Denver Sturm School of Law. J.D. and M.S.L.A Students learn about law firm...
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10 Things That Should Be on Your Law Firm’s Radar in 2017
The legal profession, marketing technology, and clients’ buying habits are changing dramatically. Lawyers need to think differently about marketing, lead generation, big data, project delivery and...
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Pitch or Propose?
Great advice here on developing “pitches” vs. custom proposals. Clients don’t like to be “pitched”. Nobody does. Instead, focus your time and energy on understanding their needs and preferences, and...
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What makes an outstanding law firm website?
Content Pilot has released their 2016 Global 50 Website ranking and report, updating their foundational best practices for law firm web site design. To download the free report, go here:...
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Leading Legal Organizations During the Corona Crisis
In this article, I outline what the near future will look like for law firms and legal departments, what people want from leaders during times of crisis, and four commitments leaders need to address...
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